Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 109
... opinion leaders . " These were people who were heavily exposed to the political campaign , and to whom others , who had lower levels of exposure , knowledge , and interest , would turn for infor- mation and advice . The opinion leaders ...
... opinion leaders . " These were people who were heavily exposed to the political campaign , and to whom others , who had lower levels of exposure , knowledge , and interest , would turn for infor- mation and advice . The opinion leaders ...
Halaman 188
... opinion leaders . Another strategy for defining and locating opinion leaders focused on " specific influentials . " This procedure was based on information provided by the two separate interviews with the 800 respondents , in June and ...
... opinion leaders . Another strategy for defining and locating opinion leaders focused on " specific influentials . " This procedure was based on information provided by the two separate interviews with the 800 respondents , in June and ...
Halaman 189
... Opinion leaders are people recognized by their peers as having some special competence in a particular subject . People turn to opinion leaders for advice about a specific topic , but usually do not seek them out for their opinions on a ...
... Opinion leaders are people recognized by their peers as having some special competence in a particular subject . People turn to opinion leaders for advice about a specific topic , but usually do not seek them out for their opinions on a ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women