Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
Dari dalam buku
Hasil 1-3 dari 36
Halaman 137
... Opinion Changes The relationship between intellectual attainment and opinion change presents a more complex picture . A trend was noted for the effects of the films on opinion change to increase with higher intel- lectual ability ...
... Opinion Changes The relationship between intellectual attainment and opinion change presents a more complex picture . A trend was noted for the effects of the films on opinion change to increase with higher intel- lectual ability ...
Halaman 138
... opinion change . The underlying assumption is that changes in opinion ( or attitude , value , belief , and so on ) are keys to changing overt behavior . After all , mere changes in opinion mean relatively little unless they are linked to ...
... opinion change . The underlying assumption is that changes in opinion ( or attitude , value , belief , and so on ) are keys to changing overt behavior . After all , mere changes in opinion mean relatively little unless they are linked to ...
Halaman 152
... Opinion and Attitude Change Hovland and his associates measured persuasion in terms of the amount of attitude and opinion change . They viewed attitudes and opinions as inti- mately related , yet analytically distinct . The term " opinion ...
... Opinion and Attitude Change Hovland and his associates measured persuasion in terms of the amount of attitude and opinion change . They viewed attitudes and opinions as inti- mately related , yet analytically distinct . The term " opinion ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women