Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 137
... noted for the effects of the films on opinion change to increase with higher intel- lectual ability . However , in some opinion items , the opposite was found . But another situation was noted in the data that helped to explain what had ...
... noted for the effects of the films on opinion change to increase with higher intel- lectual ability . However , in some opinion items , the opposite was found . But another situation was noted in the data that helped to explain what had ...
Halaman 215
... noted in the respondents ' versions of the six - word slogan . The first can be called sharpening by selection . This pattern of message distortion is what Allport and Postman referred to when they defined sharpening as " the selective ...
... noted in the respondents ' versions of the six - word slogan . The first can be called sharpening by selection . This pattern of message distortion is what Allport and Postman referred to when they defined sharpening as " the selective ...
Halaman 379
... noted that the newspapers selectively portrayed " the world outside " and by so doing created " pictures in our heads . " These in turn , he maintained , shaped our thinking and behavior toward outside events . He also noted that any ...
... noted that the newspapers selectively portrayed " the world outside " and by so doing created " pictures in our heads . " These in turn , he maintained , shaped our thinking and behavior toward outside events . He also noted that any ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women