Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 273
... needs and it must be the best way of meeting those needs among the known and available alternatives . What were those needs ? The authors posited three primary reasons why children watched television : ( 1 ) for entertainment , ( 2 ) ...
... needs and it must be the best way of meeting those needs among the known and available alternatives . What were those needs ? The authors posited three primary reasons why children watched television : ( 1 ) for entertainment , ( 2 ) ...
Halaman 286
... needs , then he or she was likely to remember and resurrect such violence when real - life needs called for aggression . " In other words , parents , friends , schools have it in their power to make a significant contribution to the ...
... needs , then he or she was likely to remember and resurrect such violence when real - life needs called for aggression . " In other words , parents , friends , schools have it in their power to make a significant contribution to the ...
Halaman 375
... needs satisfied by media content , or typologies of motivations and functions involved in attention to mass communication . Unfortunately , such lists and typologies vary greatly from one investigator to another . No agreement exists ...
... needs satisfied by media content , or typologies of motivations and functions involved in attention to mass communication . Unfortunately , such lists and typologies vary greatly from one investigator to another . No agreement exists ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women