Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 27
... content in media messages . But as studies went on , this kind of influence was difficult to demonstrate . It was realized that the media could produce long- range and indirect influences , but these were difficult to study . The most ...
... content in media messages . But as studies went on , this kind of influence was difficult to demonstrate . It was realized that the media could produce long- range and indirect influences , but these were difficult to study . The most ...
Halaman 28
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. the important idea is that the theory does not assume that people see some action in media content and then immediately and uniformly imitate that action . Modeling may come later ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. the important idea is that the theory does not assume that people see some action in media content and then immediately and uniformly imitate that action . Modeling may come later ...
Halaman 375
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. A host of studies has attempted to set forth lists of the needs satisfied by media content , or typologies of motivations and functions involved in attention to mass communication ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. A host of studies has attempted to set forth lists of the needs satisfied by media content , or typologies of motivations and functions involved in attention to mass communication ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women