Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 43
... mean score of 7.46 . The mean after the film had shifted to 5.93 , a more negative position . A difference of 1.48 is 25.5 times its probable error . Clearly , this particular movie had a substan- tial impact on the attitudes of its ...
... mean score of 7.46 . The mean after the film had shifted to 5.93 , a more negative position . A difference of 1.48 is 25.5 times its probable error . Clearly , this particular movie had a substan- tial impact on the attitudes of its ...
Halaman 134
... means of enhancing learning from an instructional film . Although it may be tempting to conclude that a motion picture with a sound track is obviously a better training device than a film strip supple- mented with a verbal presentation ...
... means of enhancing learning from an instructional film . Although it may be tempting to conclude that a motion picture with a sound track is obviously a better training device than a film strip supple- mented with a verbal presentation ...
Halaman 309
... means of conflict resolution and to promote the achievement of personal goals . Violent behavior was a particularly successful means of reaching personal goals , especially when the individual had been cast in a " good guy " role ...
... means of conflict resolution and to promote the achievement of personal goals . Violent behavior was a particularly successful means of reaching personal goals , especially when the individual had been cast in a " good guy " role ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women