Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 24
... magic bullet theory . Today , little remains of the theory of uniform influences . It does ap- pear in the beliefs of some members of the public who naively assume that the mass media exercise diabolical control over our minds . But ...
... magic bullet theory . Today , little remains of the theory of uniform influences . It does ap- pear in the beliefs of some members of the public who naively assume that the mass media exercise diabolical control over our minds . But ...
Halaman 397
... magic bullet theory , 320 and maturation effect , 293 and meaning theory , 292 and modeling theory , 333-334 and observational learning , 333-334 physical effects of , 280 programs for children , 279-280 and quantities of violence , 306 ...
... magic bullet theory , 320 and maturation effect , 293 and meaning theory , 292 and modeling theory , 333-334 and observational learning , 333-334 physical effects of , 280 programs for children , 279-280 and quantities of violence , 306 ...
Halaman 397
... Theory : biosocial theory of human communication , 383-384 of indirect influences , 24-26 of individual differences , 262 magic bullet , 23 , 262 modeling , 27 , 376 of selective influence , 24-26 , 262 of uniform effects , 22-24 , 262 ...
... Theory : biosocial theory of human communication , 383-384 of indirect influences , 24-26 of individual differences , 262 magic bullet , 23 , 262 modeling , 27 , 376 of selective influence , 24-26 , 262 of uniform effects , 22-24 , 262 ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women