Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 63
... listeners taken the week before the broadcast gave 34.7 per- cent of the listening audience to " The Edgar Bergen Show " and only 3.6 percent to the " Mercury Theatre . " The critical factor here was the Ameri- can listener's habit of ...
... listeners taken the week before the broadcast gave 34.7 per- cent of the listening audience to " The Edgar Bergen Show " and only 3.6 percent to the " Mercury Theatre . " The critical factor here was the Ameri- can listener's habit of ...
Halaman 71
... listeners . 2. Radio was an accepted vehicle for important announcements . A large proportion of listeners , particularly those in the lower income and educational groups , had learned to rely more on radio for the news than on ...
... listeners . 2. Radio was an accepted vehicle for important announcements . A large proportion of listeners , particularly those in the lower income and educational groups , had learned to rely more on radio for the news than on ...
Halaman 72
... listeners . I believed the broadcast as soon as I heard the Professor from Princeton and the officials in Washington . I knew it was an awfully dangerous situation when all those military men were there and the Secretary of State spoke ...
... listeners . I believed the broadcast as soon as I heard the Professor from Princeton and the officials in Washington . I knew it was an awfully dangerous situation when all those military men were there and the Secretary of State spoke ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women