Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 97
... issues confronting their nation , even during a presidential election when the issues are receiving heavy attention in the campaign . However , thinking about the issues does make a difference in voting intentions and behavior . Those ...
... issues confronting their nation , even during a presidential election when the issues are receiving heavy attention in the campaign . However , thinking about the issues does make a difference in voting intentions and behavior . Those ...
Halaman 98
... issues , and poli- cies toward labor were others . The strikingly different personalities of the candidates appealed to different types of voters . Willkie's lack of experi- ence in foreign affairs troubled some ; his strong business ...
... issues , and poli- cies toward labor were others . The strikingly different personalities of the candidates appealed to different types of voters . Willkie's lack of experi- ence in foreign affairs troubled some ; his strong business ...
Halaman 140
... issues the long - time group showed less change than the short - time group . This was the pattern to be expected from the " curve of forgetting . " After all , the underlying factual material had shown a clear pattern of being ...
... issues the long - time group showed less change than the short - time group . This was the pattern to be expected from the " curve of forgetting . " After all , the underlying factual material had shown a clear pattern of being ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women