Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 109
... investigators realized that people were talking to each other extensively about the election , and that these interpersonal exchanges played a key role in leading the voters to their decisions , they quickly revised what they were doing ...
... investigators realized that people were talking to each other extensively about the election , and that these interpersonal exchanges played a key role in leading the voters to their decisions , they quickly revised what they were doing ...
Halaman 308
... investigator's inference might not agree with another's . It was even possible for them to draw contradictory inferences . The fact that the inferences involved judgment meant that , within reason- able limits , two or more investigators ...
... investigator's inference might not agree with another's . It was even possible for them to draw contradictory inferences . The fact that the inferences involved judgment meant that , within reason- able limits , two or more investigators ...
Halaman 366
... investigators gained the ability to probe deeper into the question of media effects with better and better controls and measures , the picture grew more complicated . The Case for Powerful Effects The first large - scale research ...
... investigators gained the ability to probe deeper into the question of media effects with better and better controls and measures , the picture grew more complicated . The Case for Powerful Effects The first large - scale research ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women