Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 68
... interviews with persons who listened to the broadcast . These interviews began one week after the broad- cast and were completed by the time four weeks had elapsed . A total of 135 individuals were interviewed . Of these , 107 were ...
... interviews with persons who listened to the broadcast . These interviews began one week after the broad- cast and were completed by the time four weeks had elapsed . A total of 135 individuals were interviewed . Of these , 107 were ...
Halaman 92
... interviewed , or interviewed only once . The panel design was an ingenious method for discovering whether , and to what extent , such repeated interviews did influence decisions about the election . The general idea was to use one ...
... interviewed , or interviewed only once . The panel design was an ingenious method for discovering whether , and to what extent , such repeated interviews did influence decisions about the election . The general idea was to use one ...
Halaman 93
... interviews with the matched control panels showed few differences from the results obtained with the main panels . In other words , the repeated interviews did not seem to have any notable influence on the behavior of the voters who ...
... interviews with the matched control panels showed few differences from the results obtained with the main panels . In other words , the repeated interviews did not seem to have any notable influence on the behavior of the voters who ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women