Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 27
... individual perceives a form of behavior described or portrayed by a character in media content . 2. The individual judges this behavior to be attractive and potentially useful for coping with some personal situation that has arisen or ...
... individual perceives a form of behavior described or portrayed by a character in media content . 2. The individual judges this behavior to be attractive and potentially useful for coping with some personal situation that has arisen or ...
Halaman 165
... individual's motivation to live up to those expectations . Thus , group norms often interfere with the effectiveness of persuasive communications because they tend to make the individual resist change . The researchers were therefore ...
... individual's motivation to live up to those expectations . Thus , group norms often interfere with the effectiveness of persuasive communications because they tend to make the individual resist change . The researchers were therefore ...
Halaman 183
... individual show that what exists as " reality " for the individual is to a high degree determined by what is socially accepted as reality . This holds even in the field of physical fact : to the South Sea Islanders the world may be flat ...
... individual show that what exists as " reality " for the individual is to a high degree determined by what is socially accepted as reality . This holds even in the field of physical fact : to the South Sea Islanders the world may be flat ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women