Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 32
... important factor of the times was the maturation of the social sciences . Following World War I , the social sciences began to undergo an important transformation . Increasing attention was being given to the use of quantitative ...
... important factor of the times was the maturation of the social sciences . Following World War I , the social sciences began to undergo an important transformation . Increasing attention was being given to the use of quantitative ...
Halaman 71
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. important in distinguishing War of the Worlds from other " frightening " programs . 1. The sheer dramatic excellence of the program was an important factor , Dorothy Thompson's ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. important in distinguishing War of the Worlds from other " frightening " programs . 1. The sheer dramatic excellence of the program was an important factor , Dorothy Thompson's ...
Halaman 181
... important shortly after the turn of the century with the work of social psychologists who were concerned with the process of socialization . The primary group was seen as a very important source from which people derived their " human ...
... important shortly after the turn of the century with the work of social psychologists who were concerned with the process of socialization . The primary group was seen as a very important source from which people derived their " human ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women