Milestones in mass communication research: media effects |
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media effects Shearon Lowery, Melvin Lawrence DeFleur. the important idea is
that the theory does not assume that people see some action in media content
and then immediately and uniformly imitate that action. Modeling may come later,
...
media effects Shearon Lowery, Melvin Lawrence DeFleur. the important idea is
that the theory does not assume that people see some action in media content
and then immediately and uniformly imitate that action. Modeling may come later,
...
Halaman 201
For example, although much was made of the "flow" idea, the study did not trace
the actual movement of ideas from the media to those who were identified as
opinion leaders and on to the individuals that they influenced. The authors
appear to ...
For example, although much was made of the "flow" idea, the study did not trace
the actual movement of ideas from the media to those who were identified as
opinion leaders and on to the individuals that they influenced. The authors
appear to ...
Halaman 215
5 In the present situation it means that certain words in the original slogan were
retained to become its central ideas while others were selectively dropped out as
the message moved from person to person. Specifically, the last three words of ...
5 In the present situation it means that certain words in the original slogan were
retained to become its central ideas while others were selectively dropped out as
the message moved from person to person. Specifically, the last three words of ...
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Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means media content medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women
Buku ini dirujuk
Critical theory and methodology, Volume 3 Raymond Allan Morrow,David D. Brown Tampilan cuplikan - 1994 |
Informasi bibliografi
| Judul | Milestones in mass communication research: media effects |
| Pengarang | Shearon Lowery, Melvin Lawrence DeFleur |
| Penerbit | Longman, 1983 |
| ISBN | 0582283523, 9780582283527 |
| Tebal | 398 halaman |
| Ekspor Kutipan | BiBTeX EndNote RefMan |