Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 165
... hypothesis , they experimented with twelve troops of Boy Scouts from a large New England industrial community . The boys filled out a questionnaire in which they were asked how highly they valued their membership in the troop and what ...
... hypothesis , they experimented with twelve troops of Boy Scouts from a large New England industrial community . The boys filled out a questionnaire in which they were asked how highly they valued their membership in the troop and what ...
Halaman 221
... hypothesis ( in verbal terms ) that the increase in response from one community to the next - where the next higher intensity is used - will be directly proportional to the change in stimulus intensity and inversely proportional to the ...
... hypothesis ( in verbal terms ) that the increase in response from one community to the next - where the next higher intensity is used - will be directly proportional to the change in stimulus intensity and inversely proportional to the ...
Halaman 226
... hypothesis . A similar test of equation [ 9 ] was made with the data shown in Figure 12 , obtained from the leaflet postcards that were mailed back . In this case , the curve fits the data pretty well , except in the case of the town ...
... hypothesis . A similar test of equation [ 9 ] was made with the data shown in Figure 12 , obtained from the leaflet postcards that were mailed back . In this case , the curve fits the data pretty well , except in the case of the town ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women