Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 155
... example , have you heard " it came from a good source " attached to a rumor ? Hovland and his associates were ... example , previous research had found that the credibility of an advertise- ment appears to be related to some extent to ...
... example , have you heard " it came from a good source " attached to a rumor ? Hovland and his associates were ... example , previous research had found that the credibility of an advertise- ment appears to be related to some extent to ...
Halaman 163
... example , if you are arguing in favor of reduced television time for children , should you present only arguments that are favorable to your position , or should you acknowledge and attempt to refute an opposing viewpoint ? The issue ...
... example , if you are arguing in favor of reduced television time for children , should you present only arguments that are favorable to your position , or should you acknowledge and attempt to refute an opposing viewpoint ? The issue ...
Halaman 333
... example , children's observations of others in films , or on tele- vision , have been shown to produce : an impressive level of learning of unfamiliar behavior ; an increase in willingness among children to aid others and to share with ...
... example , children's observations of others in films , or on tele- vision , have been shown to produce : an impressive level of learning of unfamiliar behavior ; an increase in willingness among children to aid others and to share with ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women