Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 22
... influence of the media . EMERGING THEORIES OF MEDIA EFFECTS The ability to do research on the effects of mass communication was of enormous importance in developing theories to explain their role and sig- nificance in contemporary ...
... influence of the media . EMERGING THEORIES OF MEDIA EFFECTS The ability to do research on the effects of mass communication was of enormous importance in developing theories to explain their role and sig- nificance in contemporary ...
Halaman 23
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. of reason and ... mass media could be truly powerful sources of influence . Messages could be ... mass society concept yielded a theory of mass communication effects in which the media ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. of reason and ... mass media could be truly powerful sources of influence . Messages could be ... mass society concept yielded a theory of mass communication effects in which the media ...
Halaman 370
... impact of the medium on children seemed to confirm the idea that it had only minimal effects . Television in the Lives of Our Children showed that the medium provided for a great deal of incidental learning , and that children used its ...
... impact of the medium on children seemed to confirm the idea that it had only minimal effects . Television in the Lives of Our Children showed that the medium provided for a great deal of incidental learning , and that children used its ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women