Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
Dari dalam buku
Hasil 1-3 dari 55
Halaman 20
... developed an in- novative theory concerning that ultimate act . It was not speculation ; it was backed by impressive quantitative evidence . " Charles Booth used meticu- lous counting and classification to describe the way of life of ...
... developed an in- novative theory concerning that ultimate act . It was not speculation ; it was backed by impressive quantitative evidence . " Charles Booth used meticu- lous counting and classification to describe the way of life of ...
Halaman 269
... developed during the 1920s and 1930s , and by 1939 , network television broadcasts were already being made in the United States . The World's Fair that year featured demonstrations of that latest scientific marvel , television ...
... developed during the 1920s and 1930s , and by 1939 , network television broadcasts were already being made in the United States . The World's Fair that year featured demonstrations of that latest scientific marvel , television ...
Halaman 364
... developed so that reliability and validity could be assessed as analysts made more refined judgments concerning the categorization of media messages . Various kinds of indices were developed for measuring and counting different units of ...
... developed so that reliability and validity could be assessed as analysts made more refined judgments concerning the categorization of media messages . Various kinds of indices were developed for measuring and counting different units of ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women