Milestones in mass communication research: media effects |
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Halaman 236
Once the marketability of the comic magazine had been established, many
famous comic strip characters began to ... a Fawcett Comics Group advertisement
was headlined in true comic book style: "The comic books bought each month
laid ...
Once the marketability of the comic magazine had been established, many
famous comic strip characters began to ... a Fawcett Comics Group advertisement
was headlined in true comic book style: "The comic books bought each month
laid ...
Halaman 238
THE RESEARCH PROCEDURES Wertham's foremost concern was to discover
the effects that comic books had on the attitudes and behavior of children. While
he studied all varieties of comic books, he concentrated on "crime comic books.
THE RESEARCH PROCEDURES Wertham's foremost concern was to discover
the effects that comic books had on the attitudes and behavior of children. While
he studied all varieties of comic books, he concentrated on "crime comic books.
Halaman 264
of the comic books ("I think sex all boils down to anxiety," one boy told him;
Wertham's response was to indicate that the boy could not have gotten that from
anywhere but the comics) or as direct support for his own views. For example, he
...
of the comic books ("I think sex all boils down to anxiety," one boy told him;
Wertham's response was to indicate that the boy could not have gotten that from
anywhere but the comics) or as direct support for his own views. For example, he
...
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Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means media content medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women
Buku ini dirujuk
Critical theory and methodology, Volume 3 Raymond Allan Morrow,David D. Brown Tampilan cuplikan - 1994 |
Informasi bibliografi
| Judul | Milestones in mass communication research: media effects |
| Pengarang | Shearon Lowery, Melvin Lawrence DeFleur |
| Penerbit | Longman, 1983 |
| ISBN | 0582283523, 9780582283527 |
| Tebal | 398 halaman |
| Ekspor Kutipan | BiBTeX EndNote RefMan |