Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 65
... broadcast . For example , one such announcement was aired right away : For those listeners who tuned in to Orson Welles's Mercury Theatre on the air broadcast from 8:00 to 9:00 P.M. Eastern Standard Time tonight and did not realize that ...
... broadcast . For example , one such announcement was aired right away : For those listeners who tuned in to Orson Welles's Mercury Theatre on the air broadcast from 8:00 to 9:00 P.M. Eastern Standard Time tonight and did not realize that ...
Halaman 70
... broadcast caused more than a million people to panic . The Findings The findings have several dimensions . As we noted earlier , the study sought to determine the size of the audience ( including how many were frightened ) , the unique ...
... broadcast caused more than a million people to panic . The Findings The findings have several dimensions . As we noted earlier , the study sought to determine the size of the audience ( including how many were frightened ) , the unique ...
Halaman 72
... broadcast . The use of actual towns , city streets and highways , and so on in the broadcast were crucial cues for many people . For ex- ample , mention of places well known to them was particularly frightening to listeners in New ...
... broadcast . The use of actual towns , city streets and highways , and so on in the broadcast were crucial cues for many people . For ex- ample , mention of places well known to them was particularly frightening to listeners in New ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women