Milestones in mass communication research: media effects |
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Halaman 65
In the last part of the broadcast, the play was clearly identified as a fantasy. The
problem was that almost no one heard it. It described the adventures of a lone
survivor and his observations on human society. The Martians finally died, but not
...
In the last part of the broadcast, the play was clearly identified as a fantasy. The
problem was that almost no one heard it. It described the adventures of a lone
survivor and his observations on human society. The Martians finally died, but not
...
Halaman 70
Although the findings may have limitations, they give us insight and
understanding of the reasons why a radio broadcast caused more than a million
people to panic. The Findings The findings have several dimensions. As we
noted earlier, the ...
Although the findings may have limitations, they give us insight and
understanding of the reasons why a radio broadcast caused more than a million
people to panic. The Findings The findings have several dimensions. As we
noted earlier, the ...
Halaman 72
I believed the broadcast as soon as I heard the Professor from Princeton and the
officials in Washington. I knew it was an awfully dangerous situation when all
those military men were there and the Secretary of State spoke. If so many of
these ...
I believed the broadcast as soon as I heard the Professor from Princeton and the
officials in Washington. I knew it was an awfully dangerous situation when all
those military men were there and the Secretary of State spoke. If so many of
these ...
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Edisi yang lain - Lihat semua
Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means media content medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women
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Critical theory and methodology, Volume 3 Raymond Allan Morrow,David D. Brown Tampilan cuplikan - 1994 |