Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 151
... audience , and ( 4 ) the actual responses made by the audience . Selected topics , such as communicator credibility and group conformity effects , were then studied in each of these categories . There are several reasons why most of the ...
... audience , and ( 4 ) the actual responses made by the audience . Selected topics , such as communicator credibility and group conformity effects , were then studied in each of these categories . There are several reasons why most of the ...
Halaman 159
... audience paid to the commu- nicator or of the audience's comprehension of the presentation . Tests taken of the amount of information retained by the audience revealed that the audience learned what was said equally well , no matter ...
... audience paid to the commu- nicator or of the audience's comprehension of the presentation . Tests taken of the amount of information retained by the audience revealed that the audience learned what was said equally well , no matter ...
Halaman 172
... audience , and the audience's responses to persuasive communications . In terms of the communicator , the program found that source credibility was an important factor in obtaining immedi- ate opinion change . Low - credibility sources ...
... audience , and the audience's responses to persuasive communications . In terms of the communicator , the program found that source credibility was an important factor in obtaining immedi- ate opinion change . Low - credibility sources ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women