Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 42
... attitude assessment and the next day after seeing the film , the attitudes of the subjects were again measured . No direct connection was made between the attitude assess- ments and the movie experience . Controls were used to ensure ...
... attitude assessment and the next day after seeing the film , the attitudes of the subjects were again measured . No direct connection was made between the attitude assess- ments and the movie experience . Controls were used to ensure ...
Halaman 152
... Attitude Change Hovland and his associates measured persuasion in terms of the amount of attitude and opinion change . They viewed attitudes and opinions as inti- mately related , yet analytically distinct . The term " opinion " was ...
... Attitude Change Hovland and his associates measured persuasion in terms of the amount of attitude and opinion change . They viewed attitudes and opinions as inti- mately related , yet analytically distinct . The term " opinion " was ...
Halaman 322
... attitudes . Additionally , the data accumulated by the Media Task Force were composed entirely of descriptive ... attitudes , norms , and values among the audience , but rather simply supported or reinforced attitudes , norms , and ...
... attitudes . Additionally , the data accumulated by the Media Task Force were composed entirely of descriptive ... attitudes , norms , and values among the audience , but rather simply supported or reinforced attitudes , norms , and ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women