Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 304
... analysis . Gerbner , it should be noted , was then and remains a well - known expert both on the research technique of content analysis and the general area of the study of media effects . The Annenberg / Gerbner content analysis of the ...
... analysis . Gerbner , it should be noted , was then and remains a well - known expert both on the research technique of content analysis and the general area of the study of media effects . The Annenberg / Gerbner content analysis of the ...
Halaman 364
... analysis and decision making . Content analysis This form of analysis , somewhat unique to com- munication studies , has played a central role in media research from the beginning . Early efforts were restricted largely to simple ...
... analysis and decision making . Content analysis This form of analysis , somewhat unique to com- munication studies , has played a central role in media research from the beginning . Early efforts were restricted largely to simple ...
Halaman 365
... analysis . For example , working out a factor analysis with a matrix of 15 to 20 zero - order correlations is now a matter of a few moments of calculation by the computer , once the data are on the disc and the computer program is ready ...
... analysis . For example , working out a factor analysis with a matrix of 15 to 20 zero - order correlations is now a matter of a few moments of calculation by the computer , once the data are on the disc and the computer program is ready ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women