Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 161
... Overall , Hovland , Janis and Kelley concluded that a minimal amount of fear - appeal is the most effective in terms of persuasion . Moderate and strong appeals may be effective in arousing interest and a high degree of emotional ...
... Overall , Hovland , Janis and Kelley concluded that a minimal amount of fear - appeal is the most effective in terms of persuasion . Moderate and strong appeals may be effective in arousing interest and a high degree of emotional ...
Halaman 171
... overall , with the passage of time , the content of a statement is less likely to be associated spontaneously with the source . That is , people often remember what was said without recalling who said it . In general , the two most ...
... overall , with the passage of time , the content of a statement is less likely to be associated spontaneously with the source . That is , people often remember what was said without recalling who said it . In general , the two most ...
Halaman 329
... overall results of the quantity of violence studies displayed , at best , a quality of irony . Killing , compared to 1967 and 1968 , declined sharply . But the presentation of aggression , harm , and threat did not . These remained ...
... overall results of the quantity of violence studies displayed , at best , a quality of irony . Killing , compared to 1967 and 1968 , declined sharply . But the presentation of aggression , harm , and threat did not . These remained ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women