Milestones in mass communication research: media effects |
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Halaman 161
Overall, Hovland, Janis and Kelley concluded that a minimal amount of fear-
appeal is the most effective in terms of persuasion. Moderate and strong appeals
may be effective in arousing interest and a high degree of emotional tension, but
...
Overall, Hovland, Janis and Kelley concluded that a minimal amount of fear-
appeal is the most effective in terms of persuasion. Moderate and strong appeals
may be effective in arousing interest and a high degree of emotional tension, but
...
Halaman 171
Kelman and Hovland concluded that overall, with the passage of time, the
content of a statement is less likely to be associated spontaneously with the
source. That is, people often remember what was said without recalling who said
it.
Kelman and Hovland concluded that overall, with the passage of time, the
content of a statement is less likely to be associated spontaneously with the
source. That is, people often remember what was said without recalling who said
it.
Halaman 329
The overall results of the quantity of violence studies displayed, at best, a quality
of irony. Killing, compared to 1967 and 1968, declined sharply. But the
presentation of aggression, harm, and threat did not. These remained about the
same ...
The overall results of the quantity of violence studies displayed, at best, a quality
of irony. Killing, compared to 1967 and 1968, declined sharply. But the
presentation of aggression, harm, and threat did not. These remained about the
same ...
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Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means media content medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women
Buku ini dirujuk
Critical theory and methodology, Volume 3 Raymond Allan Morrow,David D. Brown Tampilan cuplikan - 1994 |
Informasi bibliografi
| Judul | Milestones in mass communication research: media effects |
| Pengarang | Shearon Lowery, Melvin Lawrence DeFleur |
| Penerbit | Longman, 1983 |
| ISBN | 0582283523, 9780582283527 |
| Tebal | 398 halaman |
| Ekspor Kutipan | BiBTeX EndNote RefMan |