Milestones in mass communication research: media effects |
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Halaman 60
THE MERCURY THEATRE AND THE WAR OF THE WORLDS "Mercury Theatre
on the Air," sponsored by CBS, had been broadcasting since June of 1938. (The
program lacked a commercial sponsor until the week following the War of the ...
THE MERCURY THEATRE AND THE WAR OF THE WORLDS "Mercury Theatre
on the Air," sponsored by CBS, had been broadcasting since June of 1938. (The
program lacked a commercial sponsor until the week following the War of the ...
Halaman 69
Analysis indicated continued interest in the broadcast, although the number of
articles diminished somewhat at the end of the three weeks. In addition, analysis
of the volume of mail to CBS stations, The Mercury Theatre itself, and to the ...
Analysis indicated continued interest in the broadcast, although the number of
articles diminished somewhat at the end of the three weeks. In addition, analysis
of the volume of mail to CBS stations, The Mercury Theatre itself, and to the ...
Halaman 73
We mentioned earlier that Mercury Theatre was competing with the most popular
program on the air, Edgar Bergen and Charlie McCarthy. Most listeners heard
their first routine and changed the station when an unpopular singer came on the
...
We mentioned earlier that Mercury Theatre was competing with the most popular
program on the air, Edgar Bergen and Charlie McCarthy. Most listeners heard
their first routine and changed the station when an unpopular singer came on the
...
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Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means media content medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women
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Critical theory and methodology, Volume 3 Raymond Allan Morrow,David D. Brown Tampilan cuplikan - 1994 |