Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 44
... L. L. Thurstone , Motion Pictures and the Social Attitudes of Children ( New York : The Macmillan Company , 1933 ) p . 37 . * Note the reversal of the positions of " Favorable " and " Unfavorable " from those of Figure 1. This was done ...
... L. L. Thurstone , Motion Pictures and the Social Attitudes of Children ( New York : The Macmillan Company , 1933 ) p . 37 . * Note the reversal of the positions of " Favorable " and " Unfavorable " from those of Figure 1. This was done ...
Halaman 45
... Thurstone were that the attitudes of children were definitely influenced by some films . These effects tended to be ... L. L. Thurstone , Motion Pictures and the Social Attitudes of Children ( New York : The Macmillan Company , 1933 ) p ...
... Thurstone were that the attitudes of children were definitely influenced by some films . These effects tended to be ... L. L. Thurstone , Motion Pictures and the Social Attitudes of Children ( New York : The Macmillan Company , 1933 ) p ...
Halaman 56
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. 2. L. L. Thurstone and E. J. Chave , The Measurement of Attitude ( Chicago : The University of Chicago Press , 1929 ) . 3. Basing their ideas on the work of such pioneers as G. Udny ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. 2. L. L. Thurstone and E. J. Chave , The Measurement of Attitude ( Chicago : The University of Chicago Press , 1929 ) . 3. Basing their ideas on the work of such pioneers as G. Udny ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women