Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman xvi
... Jack Lyle , and Edwin B. Parker . Reprinted with the permission of the publishers , Stanford University Press . © 1961 by the Board of Trustees of the Leland Stanford Junior University . xvi developing frameworks for studying mass ...
... Jack Lyle , and Edwin B. Parker . Reprinted with the permission of the publishers , Stanford University Press . © 1961 by the Board of Trustees of the Leland Stanford Junior University . xvi developing frameworks for studying mass ...
Halaman 294
... Jack Lyle , and Edwin Parker , Television in the Lives of Our Children ( Palo Alto , Calif .: Stanford University Press , 1961 ) , pp . 11-12 . 2. Melvin L. DeFleur and Sandra Ball - Rokeach , Theories of Mass Communication , 3rd ed ...
... Jack Lyle , and Edwin Parker , Television in the Lives of Our Children ( Palo Alto , Calif .: Stanford University Press , 1961 ) , pp . 11-12 . 2. Melvin L. DeFleur and Sandra Ball - Rokeach , Theories of Mass Communication , 3rd ed ...
Halaman 356
... Jack Lyle , " Television in Daily Life : Patterns of Use , " in Rubinstein , Com- stock , and Murray , eds . , Television and Social Behavior , Vol . IV , Television in Day - to - Day Life : Patterns of Use ( Washington , D.C .: U.S. ...
... Jack Lyle , " Television in Daily Life : Patterns of Use , " in Rubinstein , Com- stock , and Murray , eds . , Television and Social Behavior , Vol . IV , Television in Day - to - Day Life : Patterns of Use ( Washington , D.C .: U.S. ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women