Milestones in mass communication research: media effects |
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ican population with his "fireside chats" in which he seemed to be speaking to
each American personally. Radio made Edgar Bergen and "Charlie McCarthy"
stars, popularized the music of the big bands and stars like Benny Goodman, and
...
ican population with his "fireside chats" in which he seemed to be speaking to
each American personally. Radio made Edgar Bergen and "Charlie McCarthy"
stars, popularized the music of the big bands and stars like Benny Goodman, and
...
Halaman 268
When the movies grew rapidly as a mass medium early in the century, one of the
first concerns of the American public was their impact on children. In some ways,
the mushrooming growth of television in the immediate postwar years followed ...
When the movies grew rapidly as a mass medium early in the century, one of the
first concerns of the American public was their impact on children. In some ways,
the mushrooming growth of television in the immediate postwar years followed ...
Halaman 270
However, the public knew very little about the effects of this new medium; the
legacy of fear persisted among many Americans and there was growing concern
about what television might be doing to America's children. Would the new
medium ...
However, the public knew very little about the effects of this new medium; the
legacy of fear persisted among many Americans and there was growing concern
about what television might be doing to America's children. Would the new
medium ...
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Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means media content medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women
Buku ini dirujuk
Critical theory and methodology, Volume 3 Raymond Allan Morrow,David D. Brown Tampilan cuplikan - 1994 |
Informasi bibliografi
| Judul | Milestones in mass communication research: media effects |
| Pengarang | Shearon Lowery, Melvin Lawrence DeFleur |
| Penerbit | Longman, 1983 |
| ISBN | 0582283523, 9780582283527 |
| Tebal | 398 halaman |
| Ekspor Kutipan | BiBTeX EndNote RefMan |