Marketing Communications: Integrating Offline and Online with Social Media

Sampul Depan
Kogan Page, 2011 - 483 halaman
Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:

-social media and websites
-advertising
-PR
-sponsorship
-direct selling

The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.

With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.

Tentang pengarang (2011)

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), and www.GreatMomentsOfSportsmanship.com, his personal social media campaign.

Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in the creative industries. He has worked with ballet, film and music, working with sponsors such as Sainsbury's and The Prince's Trust. He helps creative businesses to fulfil both their missions and their business goals, and he has written on media and digital marketing for Cambridge Marketing College.

Informasi bibliografi

JudulMarketing Communications: Integrating Offline and Online with Social Media
Kogan Page Series
PengarangPaul Russell Smith, P. R. Smith, Ze Zook
Edisi5, berilustrasi, cetak ulang
PenerbitKogan Page, 2011
ISBN0749461934, 9780749461935
Tebal483 halaman
  
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