Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 187
... women occupied the same household.12 Elsewhere ( p . 335 ) they indicate that a sample size of 800 was dictated by ... women studied could identify such a person . This varied considerably with age and education . Older , better educated ...
... women occupied the same household.12 Elsewhere ( p . 335 ) they indicate that a sample size of 800 was dictated by ... women studied could identify such a person . This varied considerably with age and education . Older , better educated ...
Halaman 193
... women were more skilled at marketing . A " trickle down " effect was a possibility , with higher prestige making advice seem more significant . However , an examination of the proportion of the women at each status level who claimed to ...
... women were more skilled at marketing . A " trickle down " effect was a possibility , with higher prestige making advice seem more significant . However , an examination of the proportion of the women at each status level who claimed to ...
Halaman 196
... women . Gregariousness and Fashion Leadership As was the case in mar- keting , gregariousness was an important factor in fashion leadership . In fact , there was a very similar pattern of positive association between gregar- iousness ...
... women . Gregariousness and Fashion Leadership As was the case in mar- keting , gregariousness was an important factor in fashion leadership . In fact , there was a very similar pattern of positive association between gregar- iousness ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women