Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 274
... Watching television is an essentially passive behavior ; it is something that the children surrendered themselves to ... watching the performances of good athletes . More than one parent told of a child who learned to swing a baseball ...
... Watching television is an essentially passive behavior ; it is something that the children surrendered themselves to ... watching the performances of good athletes . More than one parent told of a child who learned to swing a baseball ...
Halaman 342
... watching color sets . In the early 1970s , television remained primarily a family experience were multiple family members viewed the same set . This was changing , however , because of the increasing number of multi - set households ...
... watching color sets . In the early 1970s , television remained primarily a family experience were multiple family members viewed the same set . This was changing , however , because of the increasing number of multi - set households ...
Halaman 343
... watched were viewed all the way through by people who had tuned in . Two out of every five viewers reported that they had watched the program only because it happened to come on the channel they were watching , or because some- one else ...
... watched were viewed all the way through by people who had tuned in . Two out of every five viewers reported that they had watched the program only because it happened to come on the channel they were watching , or because some- one else ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women