Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 101
... Voters under cross pressures delay their vote hoping that some event will occur to resolve their indeci- sion . This indecision makes these voters fair game for political managers , who hope to get into their propaganda just the right ...
... Voters under cross pressures delay their vote hoping that some event will occur to resolve their indeci- sion . This indecision makes these voters fair game for political managers , who hope to get into their propaganda just the right ...
Halaman 102
... voter , supposedly the ideal in a democratic society . Such ideal voters would review carefully the issues and the candidates and make a decision on the basis of enlightened self - interest 102 MILESTONES IN MASS COMMUNICATION RESEARCH.
... voter , supposedly the ideal in a democratic society . Such ideal voters would review carefully the issues and the candidates and make a decision on the basis of enlightened self - interest 102 MILESTONES IN MASS COMMUNICATION RESEARCH.
Halaman 103
... voters already are strongly predisposed to one party or the other and they crystallize their vote to support that party's candidate . It is hardly a rational model , because the opposition is given little systematic consideration ...
... voters already are strongly predisposed to one party or the other and they crystallize their vote to support that party's candidate . It is hardly a rational model , because the opposition is given little systematic consideration ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women