Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 95
... vote Republican than Democratic . 2. Fewer laborers than white collar workers intended to vote Repub- lican . ( However , if SES level was held constant , occupation seemed to make little difference ) . 3. Self - identification made a ...
... vote Republican than Democratic . 2. Fewer laborers than white collar workers intended to vote Repub- lican . ( However , if SES level was held constant , occupation seemed to make little difference ) . 3. Self - identification made a ...
Halaman 99
... vote for . Another strong factor at the time of final decision was the degree to which the person was caught in cross pressures , or , in other words , conflicts and inconsistencies among the variables that influence vote deci- sion ...
... vote for . Another strong factor at the time of final decision was the degree to which the person was caught in cross pressures , or , in other words , conflicts and inconsistencies among the variables that influence vote deci- sion ...
Halaman 103
... vote to support that party's candidate . It is hardly a rational model , because the opposition is given little systematic consideration . Nevertheless , activation is one of the principal effects that results from the flow of ...
... vote to support that party's candidate . It is hardly a rational model , because the opposition is given little systematic consideration . Nevertheless , activation is one of the principal effects that results from the flow of ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women