Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 277
... viewers , whereas most of the high IQ scorers had become low viewers . The data presented in Figure 14 illustrate these findings . The chart shows that the percentage of light viewers increased gen- erally between the sixth and tenth ...
... viewers , whereas most of the high IQ scorers had become low viewers . The data presented in Figure 14 illustrate these findings . The chart shows that the percentage of light viewers increased gen- erally between the sixth and tenth ...
Halaman 331
... viewers other than television . They criticized parents for ignoring their responsibilities and argued that the high ratings of certain violent programs indicated parental support . Cathartic benefits of watching television were cited ...
... viewers other than television . They criticized parents for ignoring their responsibilities and argued that the high ratings of certain violent programs indicated parental support . Cathartic benefits of watching television were cited ...
Halaman 345
... Viewers were no longer " glued " to the set ; in fact , it appeared that the set was often simply left on with the viewer tuning in and out as the programs changed . This raises the possibility that while television has become even more ...
... Viewers were no longer " glued " to the set ; in fact , it appeared that the set was often simply left on with the viewer tuning in and out as the programs changed . This raises the possibility that while television has become even more ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women