Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 24
... theory . Today , little remains of the theory of uniform influences . It does ap- pear in the beliefs of some members of the public who naively assume that the mass media exercise diabolical control over our minds . But , for the most ...
... theory . Today , little remains of the theory of uniform influences . It does ap- pear in the beliefs of some members of the public who naively assume that the mass media exercise diabolical control over our minds . But , for the most ...
Halaman 376
... theory becomes " mod- eling theory " when applied to acquisition of new behavior forms from exposure to portrayals of action in mass communication content . Although , presumably , behavior can be modeled in print , the theory seems far ...
... theory becomes " mod- eling theory " when applied to acquisition of new behavior forms from exposure to portrayals of action in mass communication content . Although , presumably , behavior can be modeled in print , the theory seems far ...
Halaman 383
... Theory of Media Portrayals Numerous theories of human communication have been proposed . Many are complex and sophis- ticated . 19 However , for the study of the effects of the media , a general theory of human communication that ...
... Theory of Media Portrayals Numerous theories of human communication have been proposed . Many are complex and sophis- ticated . 19 However , for the study of the effects of the media , a general theory of human communication that ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women