Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 123
... subject . Finally , there was a need to direct the attention of the subjects away from the idea that they were simply being tested to see what they had obtained from the film . The study was portrayed to the soldiers as a sort of ...
... subject . Finally , there was a need to direct the attention of the subjects away from the idea that they were simply being tested to see what they had obtained from the film . The study was portrayed to the soldiers as a sort of ...
Halaman 167
... subjects had the minimal skills necessary for absorbing the mes- sage . Each subject was exposed to the communications in a standard way . The subject had to read all three communications ; in addition , he had to present one of them ...
... subjects had the minimal skills necessary for absorbing the mes- sage . Each subject was exposed to the communications in a standard way . The subject had to read all three communications ; in addition , he had to present one of them ...
Halaman 169
... subject on each speaker's performance . In addition , the subjects answered a series of questions concerning their interest in , and their opinions on the various topics covered . The subjects were told that this information was ...
... subject on each speaker's performance . In addition , the subjects answered a series of questions concerning their interest in , and their opinions on the various topics covered . The subjects were told that this information was ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women