Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 218
... intensity of stimulation toward the desired response of knowing the message or taking some action proposed by it . The development of an equation , a formally derived hypothesis , stating this relationship between communication stimulus ...
... intensity of stimulation toward the desired response of knowing the message or taking some action proposed by it . The development of an equation , a formally derived hypothesis , stating this relationship between communication stimulus ...
Halaman 219
... intensity of a stimulus will not double the sensation felt by the subject ( measured by some form of response ) . In fact , as stimulus intensity is increased , it takes larger and larger increases to elicit increasingly smaller ...
... intensity of a stimulus will not double the sensation felt by the subject ( measured by some form of response ) . In fact , as stimulus intensity is increased , it takes larger and larger increases to elicit increasingly smaller ...
Halaman 222
... stimulus intensity will be just one - half the next greater one . That is to say , r1 = 1⁄2r1 + 1 , and with this we can now write : i + 19 log2 ri = log Ti +1 2 = log2 Ti + 1 log2 2 = log2 ri + 1 - 1 [ 6 ] If we put this result into ...
... stimulus intensity will be just one - half the next greater one . That is to say , r1 = 1⁄2r1 + 1 , and with this we can now write : i + 19 log2 ri = log Ti +1 2 = log2 Ti + 1 log2 2 = log2 ri + 1 - 1 [ 6 ] If we put this result into ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women