Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 32
... social sciences . Following World War I , the social sciences began to undergo an important transformation . Increasing attention was being given to ... social sciences . 32 It was a controversial time and many traditional social scientists.
... social sciences . Following World War I , the social sciences began to undergo an important transformation . Increasing attention was being given to ... social sciences . 32 It was a controversial time and many traditional social scientists.
Halaman 181
... social behavior . The primary group , in other words , was rediscovered in modern urban society . The term ... scientists . The influence of learning from social and cultural sources became correspondingly more predominant in theories of ...
... social behavior . The primary group , in other words , was rediscovered in modern urban society . The term ... scientists . The influence of learning from social and cultural sources became correspondingly more predominant in theories of ...
Halaman 322
... social scientists had argued that the primary effect of the media was reinforcement . In their discussions ... social scientists to reevaluate the importance of the reinforcement effect . In ad- dition , the work forced social scientists ...
... social scientists had argued that the primary effect of the media was reinforcement . In their discussions ... social scientists to reevaluate the importance of the reinforcement effect . In ad- dition , the work forced social scientists ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women