Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 24
... selective influence of learning in society . The influence of the environment in shaping human nature began to be emphasized far more than the influence of our rather uniform biological endowment . This led to an emphasis on the selective ...
... selective influence of learning in society . The influence of the environment in shaping human nature began to be emphasized far more than the influence of our rather uniform biological endowment . This led to an emphasis on the selective ...
Halaman 25
... selective way . As the selective nature of human perception was being realized by media researchers , another form of selective influence was found . This was what sociologists call social categories . People in different positions in ...
... selective way . As the selective nature of human perception was being realized by media researchers , another form of selective influence was found . This was what sociologists call social categories . People in different positions in ...
Halaman 83
... selective influence perspective based upon individual differ- ences . This perspective is obvious in one of Cantril's major research objec- tives - determining why some people were frightened or panicked while others were not . The ...
... selective influence perspective based upon individual differ- ences . This perspective is obvious in one of Cantril's major research objec- tives - determining why some people were frightened or panicked while others were not . The ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women