Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 41
... selected by the experimenters and was being shown by prior arrangement with the local exhibitor . To obtain suitable films , the investigators had examined more than 600 candidate pictures . Sixteen were selected because they presented ...
... selected by the experimenters and was being shown by prior arrangement with the local exhibitor . To obtain suitable films , the investigators had examined more than 600 candidate pictures . Sixteen were selected because they presented ...
Halaman 125
... selected this answer . Several similar items showed parallel pat- terns . A second content theme in the film was that the British resisted heroi- cally . Items in the questionnaire probed the degree to which the control and film groups ...
... selected this answer . Several similar items showed parallel pat- terns . A second content theme in the film was that the British resisted heroi- cally . Items in the questionnaire probed the degree to which the control and film groups ...
Halaman 200
... selected . Socioeconomic Status and Movie Influence As in the case of gre- gariousness , status did not seem to be a factor in providing personal influ- ence on movie selection . This was probably the case because people at all levels ...
... selected . Socioeconomic Status and Movie Influence As in the case of gre- gariousness , status did not seem to be a factor in providing personal influ- ence on movie selection . This was probably the case because people at all levels ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women