Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 15
... remains to be seen . Broadcasting The idea of instantaneous communication over long distances had fired the imagination of thinkers for centuries . It was not until 1844 , however , that the dream was realized . In that year Samuel ...
... remains to be seen . Broadcasting The idea of instantaneous communication over long distances had fired the imagination of thinkers for centuries . It was not until 1844 , however , that the dream was realized . In that year Samuel ...
Halaman 16
... remains a mass medium in spite of its competition from television . It has a vast daytime and evening audience . There has been a substantial shift from AM broadcasting fre- quencies to static free FM , which is now the dominant ...
... remains a mass medium in spite of its competition from television . It has a vast daytime and evening audience . There has been a substantial shift from AM broadcasting fre- quencies to static free FM , which is now the dominant ...
Halaman 381
... remains to be thoroughly investigated . Another issue closely related to the agenda - setting function of the press is the degree to which the meanings attached to issues by the public ( e.g. , perceived importance ) play a part in ...
... remains to be thoroughly investigated . Another issue closely related to the agenda - setting function of the press is the degree to which the meanings attached to issues by the public ( e.g. , perceived importance ) play a part in ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women