Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 123
... questionnaire contained a number of " camou- flage " items intended to distract the subjects from perceiving its actual purpose . ( Ethical considerations today might raise questions about decep- tion , but it was not a problem for the ...
... questionnaire contained a number of " camou- flage " items intended to distract the subjects from perceiving its actual purpose . ( Ethical considerations today might raise questions about decep- tion , but it was not a problem for the ...
Halaman 139
... questionnaire nine weeks after seeing the film ( rather than one week ) . Table 4 shows the general plan . A clear ... questionnaire questionnaire questionnaire questionnaire Second week : Film showing Third week : " After ...
... questionnaire nine weeks after seeing the film ( rather than one week ) . Table 4 shows the general plan . A clear ... questionnaire questionnaire questionnaire questionnaire Second week : Film showing Third week : " After ...
Halaman 167
... questionnaire administered approximately four weeks earlier . The key items in the questionnaire for this study focused directly on the issues dealt with in the communications . These were : ( 1 ) the number of movie theaters in ...
... questionnaire administered approximately four weeks earlier . The key items in the questionnaire for this study focused directly on the issues dealt with in the communications . These were : ( 1 ) the number of movie theaters in ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women