Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
Dari dalam buku
Hasil 1-3 dari 81
Halaman 105
... question is not how much was printed , broadcast , or said , but how many in the audience attended and understood that information . The big question also includes another issue . Was the media exposure more or less evenly spread ...
... question is not how much was printed , broadcast , or said , but how many in the audience attended and understood that information . The big question also includes another issue . Was the media exposure more or less evenly spread ...
Halaman 313
... questions asked are presented below : Victim - Observer Questions Victim : Have you ever been ( repeated 1-5 ) Observer : Have you ever seen another person ( repeated 1-5 ) ( 1 ) slapped or kicked ( 2 ) punched or beaten ( 3 ) ...
... questions asked are presented below : Victim - Observer Questions Victim : Have you ever been ( repeated 1-5 ) Observer : Have you ever seen another person ( repeated 1-5 ) ( 1 ) slapped or kicked ( 2 ) punched or beaten ( 3 ) ...
Halaman 315
... question , for example , inquired : How do you feel about the amount of violence portrayed in television programs today , not including news programs - do you think that there is too much , a reasonable amount , or very little violence ...
... question , for example , inquired : How do you feel about the amount of violence portrayed in television programs today , not including news programs - do you think that there is too much , a reasonable amount , or very little violence ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women