Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 102
... propaganda . These are activation , rein- forcement , and conversion . Activation Political communications activate latent predispositions . They do so by presenting effective arguments to people who selectively attend to them because ...
... propaganda . These are activation , rein- forcement , and conversion . Activation Political communications activate latent predispositions . They do so by presenting effective arguments to people who selectively attend to them because ...
Halaman 103
... propaganda cam- paign served quite another purpose . Campaign managers have to supply such already - decided voters with a continuing flow of arguments and justi- fications for remaining right where they are . This is a very important ...
... propaganda cam- paign served quite another purpose . Campaign managers have to supply such already - decided voters with a continuing flow of arguments and justi- fications for remaining right where they are . This is a very important ...
Halaman 106
... propaganda . The Concentration of Exposure Who listened and who read ? Those were critical questions concerning the outpouring of political information during the election . The answer was that close attention was given to the media ...
... propaganda . The Concentration of Exposure Who listened and who read ? Those were critical questions concerning the outpouring of political information during the election . The answer was that close attention was given to the media ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women