Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
Dari dalam buku
Hasil 1-3 dari 78
Halaman 102
... presented by mass - mediated campaigns and more personal persuasion presented by family members or friends . Activation refers to the process of making something manifest or ob- servable . In the case of a voter , it refers to bringing ...
... presented by mass - mediated campaigns and more personal persuasion presented by family members or friends . Activation refers to the process of making something manifest or ob- servable . In the case of a voter , it refers to bringing ...
Halaman 164
... presented first for maximum impact ? Will the side presented first or the side presented last be the more persuasive ? After reviewing the existing research , Hovland et al . concluded : " It is doubtful it will ever be meaning ( ful ) ...
... presented first for maximum impact ? Will the side presented first or the side presented last be the more persuasive ? After reviewing the existing research , Hovland et al . concluded : " It is doubtful it will ever be meaning ( ful ) ...
Halaman 277
... presented a rather dramatic picture . In the early school years , the children with high IQ scores tended to engage in high levels of television viewing . However , sometime between the tenth and thirteenth years a notable change ...
... presented a rather dramatic picture . In the early school years , the children with high IQ scores tended to engage in high levels of television viewing . However , sometime between the tenth and thirteenth years a notable change ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women