Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 80
... possible modes of reaction they may have followed , why did these particular patterns emerge ? The obvious answer is that this was a serious affair . As in all other panics , the well - being of individuals , their safety , or their ...
... possible modes of reaction they may have followed , why did these particular patterns emerge ? The obvious answer is that this was a serious affair . As in all other panics , the well - being of individuals , their safety , or their ...
Halaman 177
... possible significance of social ties among members of the audience in the second stage of the " two - step " flow . Other researchers were turning their attention to other media , such as airborne leaflets and comic books ( to be ...
... possible significance of social ties among members of the audience in the second stage of the " two - step " flow . Other researchers were turning their attention to other media , such as airborne leaflets and comic books ( to be ...
Halaman 207
... possible questions about leaflets when used under all possible circumstances , but who would at least provide a begin- ning point , seeking basic generalizations about the advantages , capacities , and limitations of leaflets when ...
... possible questions about leaflets when used under all possible circumstances , but who would at least provide a begin- ning point , seeking basic generalizations about the advantages , capacities , and limitations of leaflets when ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women