Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 106
... political information for certain kinds of people ? Answers to these several questions were provided as the analysis examined the formation of decisions about choosing a candidate in relation to patterns of attention to mediated ...
... political information for certain kinds of people ? Answers to these several questions were provided as the analysis examined the formation of decisions about choosing a candidate in relation to patterns of attention to mediated ...
Halaman 108
... political information which played a part in their decisions , radio clearly led ( by roughly a 50 percent margin ) . Radio was also more heavily used by the Democrats . In both 1936 and 1940 , the majority of the nation's newspapers ...
... political information which played a part in their decisions , radio clearly led ( by roughly a 50 percent margin ) . Radio was also more heavily used by the Democrats . In both 1936 and 1940 , the majority of the nation's newspapers ...
Halaman 109
... political communications , they mentioned discussions about politics with friends , relatives , or acquaintances much more frequently than exposure to radio or print . Face - to - face discussions were a more important source of political ...
... political communications , they mentioned discussions about politics with friends , relatives , or acquaintances much more frequently than exposure to radio or print . Face - to - face discussions were a more important source of political ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women