Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 47
... play . They liberally impersonated screen characters in their games of " Cowboys and Indians " and " Cops and ... played at being a daring fighter pilot , Mata Hari , Dracula , Mary Queen of Scots , or the Phantom of the Opera . Male ...
... play . They liberally impersonated screen characters in their games of " Cowboys and Indians " and " Cops and ... played at being a daring fighter pilot , Mata Hari , Dracula , Mary Queen of Scots , or the Phantom of the Opera . Male ...
Halaman 73
... play to be a news broadcast . Analysis of the data revealed two main reasons such a misinterpretation came about . First , many people who had tuned in to hear the Mercury Theatre play thought that it had been interrupted for special ...
... play to be a news broadcast . Analysis of the data revealed two main reasons such a misinterpretation came about . First , many people who had tuned in to hear the Mercury Theatre play thought that it had been interrupted for special ...
Halaman 75
... play . 2. Those who checked the broadcast against other information and learned that it was a play . ( They made a successful external check . ) Like the listeners in the first category , these were suspicious of the " news " they were ...
... play . 2. Those who checked the broadcast against other information and learned that it was a play . ( They made a successful external check . ) Like the listeners in the first category , these were suspicious of the " news " they were ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women